Zac Johnson
Zac Johnson, CEO at Blogging.org

Graphic designer

Is infographic marketing dead?

I still personally like to create and use infographics within my own content marketing and outreach. Others, however, think infographics are "dead" and a thing of the past. What most people don't realize is that if you want to find success with infographics, you really need to put in the time, work and effort to promote them after they go live on your site. What are your thoughts?

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1 Answer

Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

I have mixed feelings about infographics. As a designer, I know that presenting information in a visual format can help make more of a last impact on people consuming the information. Also, some people are visual learners so you may connect with an audience that just doesn't connect with the written word.

However, I am cautious about infographics.Many people and organizations put them out without putting the time and energy into them to ensure the data and visuals are clear. Also, many infographics try to pack in too much data, statistics and information. This creates an unnecessary cognitive load on the user as they are trying to absorb the information.

What I do think works about infographics are concise and focused information around a few key ideas or concepts (1 - 3 ideas maximum ideally). Also interactive infographics where the user can interactively explore really help drive the information home with dynamic visuals that change as the user adjusts filters or clicks on different areas.

When infographics are used correctly they can be a powerful way to connect with your audience. However, when used incorrectly it can lead to confusion, frustration and reduced trust.

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