What form of social media gets the best engagement results?
I'm curious here. Typically I see the most engagement on static text posts (with relevant hashtags) and with video. However, depending on the topic, my posts with links to blog articles perform reliably as well.
So, what performs best for you?
- static text (status updates - with or without hashtags)
- text with links to other content
- pictures (static or gif/meme)
- short video clip
- live video
- audio / podcast
- infographic
If you use anything not in the list, I'd also be interested to know what up and coming types of sharing people are doing.
Hi Jef,
Like you, we get most engagement from social media from blog post updates, either by linking to the blog post on Twitter, etc, or in some cases by re-publishing the post in full (like here for example). Relevant images definitely help with engagement we have found, but internal or external links don't seem to have too much effect.
We haven't tried embedding videos or audio much, but I have heard from others that it does improve engagement. Definitely worth a try at some stage, I would say.
Posts with most clicks for me are usually ones with pictures AND links to other content. Surprisingly infographics haven't increased clicks for me.
I have heard of mixed engagement stats surrounding infographics. I think the platform may really impact how well they are received. I think infographics do pretty well on Pinterest.
Hi Jef,
Great question! We mange this for clients and we seem to get better traction with
1. Short text with an image
2. Short video clip with text (and link if relevant)
3. Text with links to other content
Hashtags are relevant to certain platforms, and don't have much bearing in others.
Thanks for your response. What type of frequency do you post with (several times a week / several times a day)? Also, do you rotate the types of content on a schedule or randomly, meaning do you try not to post an image after an image or avoid posting 2 videos in a row, or does that not seem to matter?
Hi Jef,
Thanks for asking the question.
Text with links have given us the best engagement, particularly when its a positive achievement through the business i.e. a mention in the paper, t.v. etc. Followed secondly by blog articles, we do these monthly.
Cheers
Steve
That's great to hear, thanks for responding.
Depending on your brand, the social media platforms you should engage in may vary. For example: a Fashion Brand is very different to a Food and Beverage or an IT Brand. It’s because your target consumer is very different, so they tend to hang out in different places online. If you are a fashion brand, you will likely want highly visual content to appeal to your customer, so a platform like Instagram is recommended. If you are an IT brand your content needs to be educational so a combination of blogs and twitter might work better.
Ultimately, it’s a process of experimentation, testing out content and different messages across different channels to find what resonates best with your audience and what drives more leads to your website.
Often it’s a combination of multiple channels. We recommend focusing your efforts on 2 or 3 key platforms that have the most appeal to your target market, reach your social media KPIs and generate conversions.
If you’re finding it hard managing social media accounts across multiple platforms - luckily there are many tools available on the market that make this easy, our favourites are MeetEdgar and Hootsuite.
If you’d like to know a bit more about this please see below =)
What social media platform is best for you and your industry?
Danielle, although I appreciate your response, it didn't really answer what I was asking. I was asking for answers based on personal experience. I wanted to see if there were any trends or differences in other parts of the world. Local and Regional pockets may perform much differently than the mass market.
Jef Lippiatt, Owner at Startup Chucktown
I appreciate your answer. I definitely need to try reposting links to older blog posts more often. I have used audio with some success and I had been doing live videos on Periscope (but I haven't done that in a while). I haven't really used Facebook Live much or Youtube's live option.