Zac Johnson

What are the best ways to effectively create content and reach your audience?

Content writing is always going to be important, but simply creating content isn't enough. As we move into the new year, what areas are you focusing on most to get more out of your content creation? Answers to this question should be focused more on content promotion and audience targeting, versus just content creation tips.

User
Loading

6 Answers

Karen Bowness

Karen Bowness , Marketing Consultant at Demand Generator

Understanding what content and topic will engage your audience is key.  In order to build an audience, content creators need to deliver information that will help the reader not just promote their business. Once you have content that has performed well in terms of engagement and shares, then promote that content. To get the best value from paid promotion I always suggest targetting your advertisements and post boosts to your target market.

User
Maria Harutyunyan

Maria Harutyunyan , SEO Editor at SavvySME

The trend stays the same throughout the years: find where your target audience "hangs out" and chase them there. After you find out where it is they spend the majority of their time on the internet, it's easier to then understand what type of content to create and how exactly to promote it: be it comprehensive guides, more visuals, infographics, etc. and the many types of ads you can set up and retarget.

User
Lisa Ormenyessy

Lisa Ormenyessy , Business Coach and Marketing Specialist at Straight Talk Group

I think it important when creating content to keep in the back of your mind how easily it will be to leverage.  For example, can you turn a blog into a series of 30 sec videos to drive traffic and improve SEO.  Keeping in mind your audience likes to recieve content in different ways look at creating audio files, check lists and visual tools that support or leverage your work.

User
Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Something I've used several times is what appears to be a generic survey. Actually, most of the questions have a "perferred answer" known only to me. Any user that chooses answers other than the perferred are not followed up on because they simply don't fit my target users and personas.

I've also partnered / aligned with other brands that share a similar audience and we've talked about what was working and what didn't seem to be working with connecting to our audience. Remember, anyone who shares your audience but isn't your direct competitor is usually willing to help and give advice.

User
Danielle Lewis

Danielle Lewis , CEO & Co-Founder at Scrunch

Content and content creation for your brand is SO important. It’s part of the reason your users, readers and customers keeps coming back to you!

We would recommend the use of:

  • Video content

  • Educational blog postings - creative copy writing is key for engaging your audience

  • Use imagery

  • Promote your content - get your content in front of more eyes

All of these things are great to have in house, but it’s also a handy and exciting opportunity (for small and large businesses) to tap into Influencer Marketing. Influencer Marketing taps you into brilliant content creators who can write blogs, create images or videos plus share them with their audiences. One of the awesome things about Influencer Marketing is that it also adds a credible voice to your content, rather than it always being from your brand’s point of view.

Like all marketing channels, the most important thing is to measure what works. So experiment with different types of influencers across different mediums, and find that sweet spot for your ROI.

 

If you’d like any more advice or ideas, please feel free to see below! =)

Here are a few tips on writing good digital content

Here’s why content marketing is an essential part of your eCommerce success

User
Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Something I've used several times is what appears to be a generic survey. Actually, most of the questions have a "perferred answer" known only to me. Any user that chooses answers other than the perferred are not followed up on because they simply don't fit my target users and personas.

I've also partnered / aligned with other brands that share a similar audience and we've talked about what was working and what didn't seem to be working with connecting to our audience. Remember, anyone who shares your audience but isn't your direct competitor is usually willing to help and give advice.

User