What is most challenging when connecting with customers?

What areas do you struggle with? What are you frustrated about when it comes to attracting attention from your potential audience?  What have you tried that hasn't worked?

I'm looking at putting some resources together to help small businesses in this area and would love to get your feedback so I can make the material as helpful as possible.

 

Top voted answer
Jef Lippiatt

Jef Lippiatt Owner at Startup Chucktown

For me it is convincing the audience to go from "liking" and "sharing" to actually making a purchase. So, I suppose the real issue is trying to determine how to transition from brand awareness to actual conversion.

Terry Chadban

Terry Chadban , Founder/Manager at

This comes down to mapping out the buyer journey, so that would definitely need to be covered in your resources, @Jill Brennan.
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