How important is selecting your business name?
Just curious - does your business name matter much in the long term? Or does it vary between industries, B2B or B2C?
I don't think it matters much. People will remember you for the service you provide and the way they felt, not particularly if you have a quirky name or not.
This is such a difficult question. When you put everything you have into a venture I feel it is important to relate to the name. Eventually, the business takes on its own identity and becomes more than it was when you named it...
I think if you take a variety of names and remove the context it makes it clear that it probably does not matter in the long run to the business itself. It is the businesses operations that define itself not the name.