Anonymous
Anonymous

How much should small businesses spend on advertising?

Can anyone share any best practices when it comes to calculating an advertising budget for a small business? Is there a best approach?

Top voted answer
Maini Homer

Maini Homer, Owner at

Generally the rule of thumb is to test and measure... Ask yourself this.... If you found a source of advertising that paid you $10,000 for every $1000 spent, how much would you throw at it?

Daniel Spark

Daniel Spark, Director

I agree Maini, test and measure. There is not a magic number that will suit every business. There is no use spending more money on advertising than you see returned, although sometimes the return is not easily measurable.

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Brian Dorricott

Brian Dorricott, Business Specialist at

Absolutely - test and measure.

But perhaps you're on the wrong track

"The price of being unremarkable is advertising."

So how can you make yourself more remarkable so that word-of-mouth (still the best form of introduction) can happen? Check out the Gaddie Pitch as a way to articulate this.

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