Can you increase your traffic with minimal investments?
As a marketer, I'm always curious/looking for ways to grow online traffic with $0 investment. Can you give any tips?
Roman Daneghyan , Chief Marketing Officer at Renderforest
SEO is the right answer.
You don't need any investment.
Start writing great content with SEO optimized phrases. But make it both: human and bot friendly. Because Google also pays attention on user experience signals.
If they stay on your page less than on other page from SERP, that means that you're not giving much value for ranking your page higher.
That's it :)
Organic social media can also help. If you blog, take the link and promote it on channels like Twitter and LinkedIn. This would be in addition to SEO.
Yo could also look at being a guest blogger, and drive traffic to your site that way
I'd recommend that you invest your time into search engine optimisation.
Step #1 - Identify the topic or topics you want to be "know" for being an expert on.
Step #2 - Create a resource that covers 6-8 subtopics under your main topic. Make it well over 2,000 words and super in-depth.
Step #3 - write comprehensive guides on all your subtopics and link back to your main topic resource and visa-versa.
For example, if you want to focus on SEO you would create something like this:
Sub-topics: on-page SEO, off-page SEO, technical SEO, local SEO, SEO strategy.
By doing this you can establish yourself as an authority on the topic, which in turn can help your service pages rank higher on Google.
I hope this helps.