Is it worth hiring a good PR agency?

For those that had experience working with a PR agency, do you think it is worth the cost?

Also, where do they offer the most value? The fact they save you time or their network/connections, or something else?

Lastly, how much does a mid-tier PR agency charge, hourly fee, monthly fixed cost etc.?

Top voted answer
James Norquay

James Norquay SEO Director at

I have used some big PR companies in the past on joint projects in the past, most of the time they charge a bit. For example the higher tier firms will charge 10,000 a month to do work. The main thing that PR people do is get positive press about your business in front of journalists.  If you have contacts with bloggers and journalists you can get PR out for a far lower cost, I have never worked with a mid tier firm but so it would be good too see if any one else has worked with these styles of firms.  

William Chen

William Chen , Founder at

Yeah, I am very curious about the mid tier firms that has the connections (that can save me alot of time and get results), but doesn't charge crazy amounts.
Elizabeth Nichols

Elizabeth Nichols PR & Marketing at

Having worked in the PR field for many years, especially mid tier firms, it is really dependent on your budget. As a mid tier firm, we asked for a lower base payment and then a % based on exposure received. This is a good way as you get what you want and it puts the responsibility back on the PR company. Hope this helps

Michelle Pecar

Michelle Pecar Communications Manager at Belgrin

I work at a mid-tier PR agency and our focus is on small businesses. It is always dependant on the agencies structure but in our case we work with the client to tailor a PR package to maximise the value of our service as well as meet the clients needs.
So, when choosing your agency make sure they are flexible in what they deliver, as you may want to utilise them for networking purposes (to help save you time and build more alliances) as well as more traditional PR methods of creating branding awareness.
When it comes to pricing - each clients PR needs are different, and we come up with a fixed monthly fee based on these needs. If you are working with the right agency you will definitely see the value.

Albert Kelly

Albert Kelly Information Technology at Corporate Gifts Shop

I think that there are a lot of good SEO firms that do an "okay" PR for you on the web. I also think that there is a great number of PR firms that do an "okay" job of SEO. But the main point is if you want to improve your overall presence on the net then get an SEO firm to just focus on your SEO, this will get you more organic search and targeted advertising. If you just want to improve the public perception of your business on the web then go with the firm. Just do not get one firm to cover both PR and SEO, unless you would get your podiatrist to look at your teeth during the same appointment.