Mary Grace Macatangay
Mary Grace Macatangay Influencer Relationship Manager at SavvySME

How much does Google AdWords cost?

For businesses trying it for the first time, how much does Google AdWords cost? How do you calculate it and how much should you allocate for it? 

Top voted answer
Eduardo Forti

Eduardo Forti at Eduardo Forti

Hello Grace,

Everything it's going to depend on the ad budget you currently have. For testing, I highly suggest you to start within $500 and $1000 per month since you'll need to test a lot of keywords related to your audience, once you find them it will be time for scaling.

I hope it helps.


Ben Adams

Ben Adams, Co-Founder at

Top 30% Advertising

Getting started in Adwords need not be expensive, but it really depends on the value you place on each click to your site. 

The average cost per click can be less than one dollar for a genuine click through but it can scale up to exceed $30 - $50 depending on your industry. We reccomend starting small to test ad placements and targeting. Then scale up to an affordable budget once you're confident you're getting the click through rates you need. 


Daniella Pozzolungo

Daniella Pozzolungo, Marketing Director at

It really depends on your industry as well as how big of an audience you want to target.  The mimimum I would invest is $20-$30/day, for a search network campaign, however with that you want to make sure you are generating enough relevant clicks and traffic to your site (at least 5 clicks a day).  If your budget is limited, you could also try to narrow down your geographic target, OR reduce the number of keywords so you get more data on each one. Better to allocate more budget to small number of keywords, than spread your budget so thin on heaps of keywords.  Adwords is all about the data, so you can make better decisions the more you have.  Have 100 clicks on one keyword is better than having 1 click on 100 keywords as you'll be better able to make a call on whether it's working for you.  Hope this helps and feel free to PM me to discuss further :)

Shoaib Mughal

Shoaib Mughal at

Top 20% Paid Search

Hello, like many others have answered, I'll chime in and add a bit more information for you to consider.

Costs per click (CPC) are determined ultimately by how competitive an industry and region is, it costs a lot more for a plumber in Sydney compared to a plumber in Orange in terms of CPC.

Likewise, high value industries such as Lawyers (where they can generate perhaps $10k+ a new client) tend to have higher cost per clicks.

That isn't necessarily always true as Software Companies (particularly in ERP or accounting software) can be charged in excess of $200 per click.

For most busiesses you probably want to factor in at least $2000-3000/month to get started, this allows you to build up enough of a data set to really optimise future months so that you get more out of less.

If you're going to work with a reputable agency (such as Marketix) and not a dodgy agency that tries to offshore everything with lack of local context, you're looking at $600+/month to manage your account for you.

Getting Google Ads right is challenging for most marketers as you need to specialise in the platform and you can go down rabbit holes without really knowing what you're doing.

If you're going to teach yourself, at the very minimum learn about SKAGs (Single Keyword Ad Groups), avoid broad match keywords unless you add a modifier, and focus on improving your QS (Quality Score) across your campaigns and account.

Good luck!

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