Maria Harutyunyan
Maria Harutyunyan SEO Editor at

How much do Facebook promotions and PPC ads cost?

I'm very interested to know other business owners' opinion and experience on this:

  • How much do paid Facebook promotions cost your business?
  • What is your budget for paid advertising on social media in general?
  • How often do you boost your posts?
  • Do you think Facebook ads work well for all types of businesses?

I’m doing research and really need different viewpoints on the matter. I would love to hear your opinions to gain better insight into paid social ads and Facebook promotion costs.

Top voted answer
Paula O'Sullivan

Paula O'Sullivan at

Hello Maria, the short answer is, it depends. You can run successfull ads for $10 a day if you do them strategically. I never use boosted posts, instead I use the Ad platform as I can better control the types of audiences I use, I can also track conversions and better scale the campaign if is going well.

Cate Scolnik

Cate Scolnik, Chief Sanity Saver at

Hey Maria,

As Paula says, it depends. While boosted posts can increase your reach, they're not a targetted advertising campaign although they can benefit local businesses.

I prefer to create advertising campaigns in the Facebook Ad Manager so I can get a specific outcome (like drive traffic to a website,). In terms of Facebook promotion cost, I often start with $20 a day, but it depends on the geography (ie targetting a city vs targetting a country / internationally).

I also do rapid fire testing over about a week, to confirm what's getting the best outcomes and then focus on the best results.

Does FB Advertising work for any business, yes pretty much. The biggest variable is how experienced your advertiser is and whether they've achieved results in similar industries before. 


Aishah Mustapha

Aishah Mustapha, Content Marketer at

Top 10% Advertising Get quote

Yes, I agree with Paula. Boosting post is great if you are a brand that’s well-established, ppl or fans will tend to click on your content.
Small business? Not quite, because there’s a big deluge of content out there, it’s competitive. Only boost the quality ones that have gained traction.
Your budget for Facebook advertising costs depends on your goals, whether you’re looking to build a fan base, launch a product/service, remarket offers to those who have expressed interest, etc. The important thing is to set clear goals, select a highly targeted audience, and always monitor and calculate ROI.

With FB, you can set a daily budget or campaign budget. Eg: $50 a day for new product ad for 30 days, or $1500 for the whole campaign. Let’s say your goal is for 300 ppl to click your offer, then you’re targeting $5 cost per click (CPC).

On top of your budget, you can also set options for your cost per result, in this example your $5 CPC, either as the lowest possible price, or biggest result possible. The first ensures your CPC stays as cheap as possible, and the latter ensures you get as many clicks as possible to your target of 300. FB will then “deliver” the ads to achieve as close as possible based on your criteria and audience.

There are other metrics such as cost-per-impression, cost-per-engagement, etc. Note that the more you use FB ad, the more data you have such as which offer and content works best for which audience in which area, and how much each lead/impression/engagement cost. You’ll get an idea of whether you need to increase or cut your budget. FB is best used with other efforts such as content marketing, SEM.

Remember, you need to always tie it back to your goal, because you can spend $5/day and get somewhere or $50/day and get a pittance.

Eduardo Forti

Eduardo Forti at Eduardo Forti

Hello Maria,

Facebook advertising costs are always going to depend on your budget or any client's budget. You can start testing things with $500 per month, but at the moment to scale to get better and faster results you'll have to spend more. In my opinion, a decent monthly ad budget is $2000 per month for a startup that is ready to get more results. I hope it helps.

Chelsea Creamer

Chelsea Creamer, Manager at SavvySME

Top 10% Product Design

Basically, as much as you're willing to pay for advertising on Facebook. Generally, all the digital marketing tools have the same logic: they provide you the audience according to your budget. Of course, there are other options when you pay for each link click. Using this tool you need to know that the priority is given to the ad with the highest click-through rate. Long story short, Facebook advertising and Facebook promotion costs depend on your budget and your goal.

Jessica Osborn

Jessica Osborn, Marketing Coach & CEO at

Hi Chelsea! Facebook ads can cost as little as a few cents, to many dollars per 'result'. Results can be anything from a view, to engagement, to click, to a conversion. It depends what you've structured your campaign goal as.

This is a very full featured ad platform that's been developed to help you achieve very targeted results. An ad is no longer just a poster saying 'come and buy', rather it's a tool to use in your marketing funnel to speed up the process where you want more volume or faster movement to the next stage.

Where in the funnel is your ad? What is a result worth to you?

Technically, ads can be free if they deliver more profit than what they cost. 

If my product costs $100 and my profit on that product is $50, then spending $10 to gain that lead or sale is worthwhile. But if it costs $50 to gain that sale, then it's not worthwhile.  


Christine Mendros

Christine Mendros, Team Member at

You can run Instagram ads from Facebook Ads manager now, and Instagram is a good option for businesses that sell merchandises. Many small businesses, especially boutique retailers, are capitalising on striking visuals to build a following on Instagram and increase sales with Instagram ads, that work on the same basis as Facebook PPC ads. For most small retailers and brands, Instagram gives a better ROI than Facebook ads.

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