What have you found to be the best strategy for Twitter advertising?
Thinking of running some promotions/ads on Twitter & I was wondering if anyone else has had any luck doing this for a local restaurant or cafe?
've used Twitter personally for a long time and have used it for various brands over the years as a marketer. I'd say there are really three areas Twitter really shines.
It can be a tricky platform to see an ROI on but it's definitely a great one to begin to position your brand in the industry you're looking to target. I think the real time events is where you should focus and intersperse the dead time in between with meaningful content.
Twitter's ad platform is getting better and I'd had some success from an awareness point of view. It generally doesn't lead directly to a sale but I've managed to direct large numbers of people to different websites where I have other tracking in place to build out audiences on platforms like Facebook and Instagram. That way I can build custom audiences and retarget them on other channels where I get a better, clear ROI. Hope that helps!
It depends on what you use Twitter for, whether for branding purposes or to update your customers on discounts, promos, etc.
With Twitter ads, visuals tend to do really well. Try to convey your message with a video, image, animated gif instead of words. A person should understand it without having to read 140+ characters. Lead cards are great for putting a call-to-action (CTA), which is super important but sometimes easily forgotten.
As Twitter's audience isn't as big as Facebook or Instagram, working with Twitter influencers may be a better form of advertising as their reach is bigger. If you're a small cafe/restaurant, trying to build followers on Twitter, whether through ads or organically, may be painstaking and long.