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What's the difference between using small accounting firms vs big firms like H&R Block?

For a small business looking to outsource or hire accountants, what are the pros and cons of each option? What has been your experience between those two? 

Top voted answer
Marcus Tjen

Marcus Tjen at

Top 10% Market Research

When you eat in McDonalds Restaurant in Melbourne or in Shanghai, you have the expectation that the Big Mac will taste the same.  In the same way, if you're using a franchise such as H&R Block, you can expect the same level of standard whether you use them in Melbourne or Perth or Hong Kong.  Small accounting firm that is local to one city or a few cities in a country can have a higher level of standards than H&R Block but the key is that you don't know the standard until you engage them whereas if you're already using H&R Block in one city and you open a new business in another city, you can expect the same level of service you're currently getting.  

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