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How much does Spotify advertising cost in Australia?

With more and more people tuning into streaming services, Spotify presents another alternative to radio advertising. How much are Spotify ads and are they cheaper than traditional radio?

Top voted answer
Prosper Taruvinga

Prosper Taruvinga, Digital Marketing Expert at

Top 10% Market Research

So, we just got approved to advertise on Spotify and have placed our first Ad. Their Ad manager is simple to use and very straight forward. We took the minimum option they have of $250 dollars and our target audience is in Melbourne.  Based on the target we chose, It will be $0.031 per listen. I shall update this when the Ad goes through. They also do the voice over for you if you want. which makes it worth it.

Yee Trinh

Yee Trinh, Cofounder at

@Prosper Taruvinga how'd you go with your ad campaigns? Be good to hear how you found the platform compared to other paid advertising avenues. 

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Cliona Elliott

Cliona Elliott, Senior Editor at

As Prosper mentioned above, if you want to advertise on Spotify in Australia the minimum you can spend on an advertising campaign is $250. In addition to this, there is also some bidding that goes on behind the scenes, which will affect the price of your ads each time depending on who you're competing with for your target audience. However, Spotify ads in Australia typically cost between $0.015 - $0.031 per listen.

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