Official FAQ
Official FAQ Inquisitor at SavvySME

Customer Acquisition

What's your trick to increase click though rate from your landing pages?

How to increase the CTR of your landing pages? What tools do you use besides landing page builder?

Top voted answer
Beau Ushay

Beau Ushay Owned Media & Content Specialist at

This question approaches the customer experience question in the wrong way. Businesses should focus on optimising what you can control first - Owned assets, such as your website and landing page, then work outwards to attract eyeballs/traffic via Earned, Paid then Shared Media. In that order.

To make your owned assets attractive to customers and hence, encourage them to click through beyond your landing page, businesses need to provide something of value. Know your customers, what drives their actions and motivates their decisions, then create an environment which speaks to those motivations.

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Sonja Ceri

Sonja Ceri CMO at

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To increase click-through rate from your landing page you need to be providing relevant, valuable information targeted to your audience. This starts before they even get to your landing page - your Google Ads, Facebook or whatever is driving the traffic to your landing page needs to be targeting the same people who are interested in the information that you are sharing.

Don't use click bait! You want to write your ads with similar language and information that is on your landing pages so your audience won't be disappointed when they get there. Then when looking at your landing page you want to provide a good balance of beautiful graphics and great content which is easy to read and set out clearly for your targeted audience to take in. 

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Jill Brennan

Jill Brennan Founder at

Split-testing is the best way to work out what is going to make a difference to your conversion rate.  A simple A/B test (this is where you create two variations of your landing page and send equal amounts of traffic to each until one is declared the 'winner' with the best conversion rate) is a great place to start.

What to test depends on a few variables. Depending on the volume of traffic the page receives, you'll probably want to start with testing one variable at a time.  If you're using a landing page builder and the design is sound then you could start with trying different headlines, then move to images, call to action text, button colour.  

If you're interested in finding out more about how to approach testing, I've written an extensive article about it.

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William Siebler

William Siebler CEO at

My number one suggestion is add live chat. Visitors will have questions and if they can get a fast answer you'll get more clients from the landing page.

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