How much does it cost to hire a copywriter for a new website?
What's the price range to create copy for a new website? What is the process involved with the copywriter?
I suppose that's like asking how long is a piece of string! Each website is different, and has different copy requirements. For most small businesses, a home page that engages the browser right off the bat is crucial to keeping people interested and converting them into leads or buyers. In my experience, most small business websites comprise:
I also bristle at the word "cost" to describe copywriting. It's not a cost, like rent is a cost. It's an investment. My copywriting isn't something a business has to buy, like a cafe needs tables or a retailer needs cash registers. It's a performing asset. Once it's up on your website, it attracts visitors through SEO, convinces them your product or service is worth buying, and generates those sales - as long as the copy is there, it can make you money. It communicates value.
As for the price of this investment, I usually package up my website writing to cater to these small business needs. I also include rewrites and revisions for free, as a guarantee. My packages range from about 600-1750, with more value adds such as longer word counts, content strategies, and blog posts included along with additional pages. You can find out more at my website.