George Siosi Samuels
George Siosi Samuels, Creative Director & Founder at Siosism

Online marketing

Do you use video in your online marketing? Why or why not?

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3 Answers

Lisa Creffield

Lisa Creffield , Founder at 3things

Video is powerful but it can be expensive, so you need a clear reason and strategy for it.

Also, no video should be untranscribed. It costs just a few dollars for an (outsourced) transcription and you should always get one done, whether the video is an interview or a visual presentation of data.  Link to the transcription by the video, to give people the option of reading, just as the ABC does with its programming.

Reasons why:

  • many people prefer to read than watch
  • someone's internet connection might be slow (or expensive if they're on mobile data)
  • people often want to scan content quickly, or skip to a particular part, or re-read that part
  • more people than you realise have hearing difficulties
  • people may be in an office where watching video is frowned upon or even banned (believe it or not, there are still companies that block YouTube)

So always offer an alternative.  It's also easier for people, including media, to quote from a written transcript.

George Siosi Samuels

George Siosi Samuels , Creative Director & Founder at Siosism

Great advice Lisa (re: transcriptions). Wistia has pretty good automated functions for this, which also allows you to set markers within the video to skip ahead... read more
Great advice Lisa (re: transcriptions). Wistia has pretty good automated functions for this, which also allows you to set markers within the video to skip ahead to chapters (to scan content quickly). I think it also depends what type of video we're talking about, in relation to costs. Are we talking about animated explainer videos, live interviews, corporate videos, etc.?
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James Norquay

James Norquay , Consulting Director at Prosperity Media

Video is a powerful asset to any digital strategy, the difference is many people do it well and many people don't do it well.

My advice is invest in some high quality video for your business, have some one who knows what they are doing edit it.

Upload it to all the key sites and not YouTube, put it on Daily Montion, Vimeo ect.

George Siosi Samuels

George Siosi Samuels , Creative Director & Founder at Siosism

Agree with you James, EXCEPT for not putting to Youtube. It totally depends on your market. If you're someone like Gary Vaynerchuck or Marie Forleo, would not m... read more
Agree with you James, EXCEPT for not putting to Youtube. It totally depends on your market. If you're someone like Gary Vaynerchuck or Marie Forleo, would not make sense to skip Youtube. So shouldn't rule out channels just for the sake of it.
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Peter Montgomery

Hey George,

Video is pretty much ALL I do. For myself and my clients. You can't hide behind video. RE online: it's the best way to connect on an emotional level (where sales are made) with someone whether pre recorded or live streaming.

George Siosi Samuels

George Siosi Samuels , Creative Director & Founder at Siosism

Your videos are quite good Peter - I enjoy them!
Your videos are quite good Peter - I enjoy them!
Peter Montgomery

Peter Montgomery , Founder / Host at The Peter Montgomery Show

thanks mate... glad to hear it.
thanks mate... glad to hear it.
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