What's the cost to develop a small business brand?
If you're looking to outsource it, how much would a logo design, copywriting and other visual brand identities cost?
Paige Arnof-Fenn Founder & CEO at Mavens & Moguls
It is like asking how much does it cost to buy a car, well that depends are you buying a Kia, Honda, Lexus, Cadillac or Rolls Royce? They are all cars that can get you from point A to point B but the ride will be different. You can crowdsource a logo online or send out a Zoomerang survey link to conduct market research on the cheap for example. That does not mean it is a good logo or relevant research though. We have built successful brands in the low 5 figures up to well into the 6 figures so it is not a question of how much you spend in my experience. Find the right team to bring your brand's story to life and if all you can afford is a Kia then the team needs to be scrappy and resourceful to leverage social media and find the right words and pictures to tell your story. That is also great advice if you have a bigger budget too. Great brands connect with their target on an emotional level and they become champions and ambassadors for the brand. Finding those compelling messages and insights takes experience and smarts more than money. Good luck!
A loaded question and one not easily answered in a thousand words or less.. Your brand is your identity, who you are, what you stand for and why people buy from you.
However, if you're looking at brand assets, that's a different question. There are a heap of excellent online resources such as 99Designs (http://99designs.com.au/) and even Fiverr (http://fiverr.com/) who can create logos and other visual brand identities at a fairly cost effective price. There's a range of options in both and price guides to match most budgets. Though remember, you get what you pay for..
These will be great options for a lot of small businesses looking for simple solutions, however keep in mind if you want to grow your company and your brand, it's best to have a partner who understands your business to help position your offering to beat your competition. There are a lot of fantastic designers and visual artists on this very platform who can help bring your business' personality to life. Someone you can talk to, get down in the trenches with you and be available when your business hits the next stage of growth (so you dont' have to go through the whole education process again).
I would advise, before a brand engages anyone to help with this though, to have a really good long think about what you want. Have a clear idea of:
- The problem your business solves for its customers (NOT what solution you provide)
- The solution your business provides for that problem
- What makes you different from your competitors
- Who is the best customer you are trying to reach and what they look like (age, location, socioeconomic status - known in fancy marketing terms as your Buyer Persona)
You don't have to have a really sophisticated answer to each of the above, but having a good understanding of how your business fits into each will put you in good stead to get the most out of your brand partner from a value point of view.
FB and other Social Media 3000
Total around 10,000 to get started. Then 3000 permonth for SEO and Social Media posts