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What are the benefits of outsourcing to an SEO reseller company in Australia?

Can anyone share their thoughts on the benefits of outsourcing to an SEO reseller and key things to consider when you outsource SEO services, e.g. providing transparency about outsourcing to your clients?

Top voted answer
Ashley Bryan

Ashley Bryan, Owner at

An SEO Reseller oncharges the SEO work of other companies to their clients.  Often this is "White Labelled" and the client doesn't know that the company they are paying to do their SEO, is not actually doing it themselves.  

Maria Harutyunyan

Maria Harutyunyan, SEO Editor at

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Digital marketing and advertising companies or agencies typically use SEO resellers, who do SEO work for your business, which is then passed off as your agencies' work to your clients.
They are a great option if you own a marketing company and need to expand your line of offerings to offer SEO services to your clients, without hiring full-timers or freelancers, which can be costly or hard to manage. You can put in a free quote here to find SEO resellers in Australia  

Jvalin Sonawala

Jvalin Sonawala, Owner at

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What you want to look when you want to outsource your SEO campaigns is

1. The outsourced company has enough manpower
2. The are local
3. They will provide white label reports
4. Constantly in touch with you - every week or fortnightly updates
5. Understands your Brand image to protect to when it comes to outsourcing - the outsourced company has to take care of the main company and its clients reputation
6. Never contact their clients if the client has cancelled the contract
7. Ask for reviews from the parent company or anything to improve


Cliona Elliott

Cliona Elliott, Senior Editor at

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Every marketing agency has its strengths and weaknesses, and if you’re a small team, you may not have the capacity or expertise to do absolutely everything that falls under the umbrella of digital marketing. That being said, you also don’t want to miss out on clients, so the answer lies with outsourcing.

SEO can be a complicated and time-consuming process that requires a range of tasks including competitor research, content writing, web design, PPC and link building. This is why outsourcing to SEO resellers is a popular option for many marketing agencies. 

An SEO reseller is simply a company that specialises in SEO and sells its services to other agencies. They are contracted by marketing agencies that want to sell SEO services as part of their service offering to clients.

Outsourcing to an SEO reseller isn't for everyone, but there are a number of benefits in doing so: 

  • Save costs on hiring in-house employees and training staff

  • Benefit from SEO companies’ expertise

  • Better allocation of your team’s resources

  • Avoid paying for software subscriptions and SEO tools

  • Benefit from established processes and strategies 

If you’ve had clients enquire about SEO but it’s a service you’ve not yet tapped into, outsourcing to a reseller is definitely something you should consider.


Hatty Bell

Hatty Bell, Community Manager at

Would love to get your thoughts on this @Lauren Clemett @Mark Reidy @Quentin Aisbett @Sonja Ceri @Saijo George 

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