Where and how can you do online advertising for free?
Where are the online advertising platforms that you can promote your small business for free? Do you have any tips and tricks to get free advertising?
Your social media is your best free advertising platform, you just need to be where your target market is hanging out. You can also search free business directories and list your business on these. Additionally you have Google Business and local councils. Another great strategy is to look at collaborating with a business that has the same target market as you, but isn't your competitor. Do a 'giveaway' to build up momentum.
Chad & Ava, it comes down to the types of content your sharing. A great little tip is to share some content that is fun and engaging, which ignites your audience engagement, this will increase your audience reach which in turn increases your other posts exposure. Mixing the content can work favourably. Yes I agree, Facebook and all other social media platforms as not as 'free' as they once were and that is only because the market is flooded. However, if you're content isn't what your audience wants or isn't seen as valuable to them, or have call to actions....then you get nothing in return. Too frequently people post one thing and expect the flood gates to open, it doesn't work that way. It's building your brand and reputation. People want value. This is why I always encourage my clients to create opt-ins (freebies) to build a mailing list and show case their expertise.
Free online advertising is a good way to save money and also understand your target audience. I had my own small business, there was ... Unfortunately, a lot of money was spent on advertising, I tried different methods of promotion and all without result. For free advertising, social networks are perfect, where you can fill out a profile with your link.
Ava Tran at CHIMI
Yea.. All those things don't get you real business unless you pay for premium or ads