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How much does it cost to hire a digital marketing agency in Australia?

What is their normal fee structure like? What's the price range for a handful of common services such as creating and managing online marketing campaigns, social media marketing, SEO services and digital advertising?

Top voted answer
Paige Arnof-Fenn

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

That is like asking how much it costs to buy a car -- it depends.  Do you want a Kia, Honda, Lexus, Jaguar or Rolls Royce?   They are all cars and can all get you from A to B but the experience will be different.  When hiring an agency what role do you want them to  play? Strategic only or execution too?    Have you conducted market research or are we starting from scratch?  Quantitative and qualitative?  Has your web site been optimized?  There is no one size fits all here it really just depends on your goals and what level of confidence  you need to make decisions and move forward.  Some may work on a project basis others will require a monthly retainer so find an agency that fits your needs.   

Hadrien Brassens

Hadrien Brassens, Co-founder at

Spot on. Here's an upvote!

Jane Jones

Jane Jones, Manager at SavvySME

Thanks @Paige Arnof-Fenn - 100% depends on what you're after and i guess the size of the business too.

Anne Clark

Anne Clark, Project Manager + Coach at Anne C Clark

You don't always have to hire a digital marketing agency to achieve the results you needs. You can hire various people who special in each areas for a fraction of the cost. I always think it's a great strategy to create a team to support your business, so if one isn't available, all wheels won't fall off!  There are Facebook Ad, SEO, Social media and online marketing experts. And you can hire them per project. 

Shoaib Mughal

Shoaib Mughal at

Top 10% Adwords

Depends on the types of services you're after.

Generaly my agency starts at $600/month for Google Ads manageent and then from $1500/month for really strong SEO.

Jane Jones

Jane Jones, Manager at SavvySME

Thanks @Shoaib Mughal 

Theodora Nikolaou

Theodora Nikolaou at Dora Nikolaou

As my clients have different needs, I chat with them about their needs and then put together a proposal for them. No one size fits all. All my terms and conditions are listed in the proposal document including how many revisions are included (mostly two for copywriting services) and payment terms (50% upfront). 
I offer per project or monthly retainers based on the work. 

Jane Jones

Jane Jones, Manager at SavvySME

@Theodora Nikolaou - definitely no one size fits all.  Do you do it all in house or do you outsource aspects of your service?

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