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What are typical digital marketing agency prices in Australia?

I'm looking to gauge how much digital marketing experts cost in Australia. What is the normal fee structure like for digital marketing agencies and what is the typical price range for popular services such as creating and managing online marketing campaigns, social media marketing, SEO services and paid digital advertising?

Top voted answer
Paige Arnof-Fenn

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

Top 10% Marketing

That is like asking how much it costs to buy a car - it depends. Do you want a Kia, Honda, Lexus, Jaguar or Rolls Royce?   They are all cars and can all get you from A to B but the experience will be different.  When hiring an agency what role do you want them to play? Strategic only or execution too?  Have you conducted market research or are we starting from scratch?  Quantitative and qualitative?  Has your web site been optimized?  There is no one size fits all when it comes to digital marketing agency prices - it really just depends on your goals and what level of confidence you need to make decisions and move forward.  Some may work on a project basis others will require a monthly retainer so find an agency that fits your needs.   

Hadrien Brassens

Hadrien Brassens, Co-founder at

Spot on. Here's an upvote!

Jane Jones

Jane Jones, Manager at SavvySME

Thanks, @Paige Arnof-Fenn . The cost to hire a digital marketing expert 100% depends on what you're after and I guess the size of the business, too.

Anne Clark

Anne Clark, Project Manager + Coach at Anne C Clark

You don't always have to hire a digital marketing agency to achieve the results you needs. You can hire various people who special in each areas for a fraction of the cost. I always think it's a great strategy to create a team to support your business, so if one isn't available, all wheels won't fall off!  There are Facebook Ad, SEO, Social media and online marketing experts. And you can hire them per project. 

Shoaib Mughal

Shoaib Mughal at

The cost to hire a digital marketing agency depends on the types of services you're after.

Generally, my marketing agency starts at $600/month for Google Ads management and then from $1500/month for really strong SEO.

Jane Jones

Jane Jones, Manager at SavvySME

Thanks @Shoaib Mughal 

Theodora Nikolaou

Theodora Nikolaou at Dora Nikolaou

As my clients have different needs, I chat with them about their needs and then put together a proposal for them. There is no one size fits all for digital marketing expert costs! All my terms and conditions are listed in the proposal document including how many revisions are included (mostly two for copywriting services) and payment terms (50% upfront). 

I offer per project or monthly retainers based on the work. 

Jane Jones

Jane Jones, Manager at SavvySME

@Theodora Nikolaou - definitely no one size fits all.  Do you do it all in house or do you outsource aspects of your service?

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