Official FAQ
Official FAQ Inquisitor at SavvySME


How much does a Facebook advertising campaign costs?

What's the price range for a marketing company or digital marketing agency to build and execute a Facebook advertising campaign for a small business?

Top voted answer
Brodey Sheppard

Brodey Sheppard, Founder & Managing Director at

Really great question! It comes down to a comple things. Who your target demographic is, what your overall goals are (sales, leads, traffic generation, likes, follows, branding and so on).

You'll find that most agencies will sign you up percent of advertising spend contract. This is common it normally ranges from 20-40% depending on budget. 

A good advertiser or agency will sitdown, nut out a story with the client, their goals, who their demographic is, provide plenty of ad copy variations and visual varations to A/B test then work on a results based payment. 

There isn't one right, or wrong answer for how much it costs though. It does say you're after a price range. I'd say it's $300-700 setup fee and a 20-40% ongoing fee of your budget for a standard agency. For a good agency that'll generate better conversions and focus more on your goals will range from 600-1200 setup and then work on a percentage per sale (higher ticket items are harder to sell, where lower ticket items are easier so this works out if you're selling a car vs a phone case). 

I hope this helps. 

Kim Barrett

Kim Barrett, CEO at

Following on from the other answer by Brodey, there are so many variables to consider and no one answer to this question.

The targets that you want to achieve would need to be assessed and objectives very clearly defined. There are a lot of variations of Facebook Campaigns with ad types and approaches for each depending on those goals that are set initially. In addition, you need to understand EXACTLY who you want to market to using the N.O.C Method (Niche, Offer, Copy). That way once you do launch any type of campaign, you have this very dialled in so you are able to get started with a test budget to see what works best. 

The prices for the set up, management and optimisation of these campaigns will vary depending on what is required  to execute the campaign effectively eg: (building a high converting funnel, CRM and payment gateway integrations). You may be looking at $1,000 for a simple campaign or up to $5,000 for full management.

Hope this helps!