What’s the cost to create a business logo and other visual branding for a new business?
How much for branding packages including logo, online visuals, business cards for a new small business?
There are some businesses that offers a package starting at $79-$100. It depends on the logo design, concept and how many revisions you need. The package can go up to $899 up to $1000+.
If I can add to Justine's answer above; the cost to create a logo may be as low as $79-$100, but the cost to create a brand is more likely to be in the $20,000 - $60,000 range.
As with every business investment it's critical to have a clear view of what you are setting out to acheive and the return likely for your investment. A $100 logo (or even a $1000) logo will provide you a graphic device for you to use on business cards and web site to identify your business. A brand identity will provide your business with the strategy to position your brand optimally to the right customers and then a a graphic language that communicates that value proposition in the right way to the right people. The impact of a professionally designed brand is acquisition of clients or customers whi trust your business and value the products or services you provide. This leads to business growth and the ability to build a premium pricing strategy rather than needing to compete on price.
Claculating the value of Logo Design Vs Branding for your business is a comparison of the return on investment rather than the cost.
As Justine and David have said there is a broad price range when it comes to branding and logo creation. If cost is the main focus you can go onto somewhere like Fiverr.com and get a logo for a few dollars. Once you have the image files you can then go to somewhere like Vistaprint and get business cards and other stationary cheaply as well.
But the cost and how satisfied you're likely to be with the outcome depends to a large extent on how clear you are about the vision and strategic intent you have for your business.
Many people think of a logo when they think of branding but as David has said, that is just the visual representation of your brand. The summary or shortcut if you like.
Branding is really about what you want to be known for. When you think of a brand like Ikea, you may recall their logo but you probably think more about how they make you feel and what your experience is like when you enter a store or buy a product.
And that deeper work to determine your brand strategy and then what logo will best represent your approach is where the larger price tag comes in.