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How much does a Google AdWords consultant cost to manage your campaigns?

What are the standard monthly rates for an AdWords consultant or PPC agency to manage your Google AdWords campaign? What else is included in their services?

Top voted answer
Natasha Berta

Natasha Berta, Owner at

Top 10% Paid Search

A good consultant will do some research before you run a campaign then create the ads for you, then monitor and tweak them. 

The standard monthly charge will depend on your budget. If you have a larger budget, you will need more done by your consultant, which will cost more. 

It can start at around $300 for the initial research and ad creation and then as low as $50 a week. 

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Phil Khor

Phil Khor, Founder at

Top 10% Leadership Get quote

Google AdWords consultants or agencies usually charge an hourly or flat-rate fee (although hourly billing seems to be a more popular option among small business owners). Pay per click (PPC) specialists usually charge between $70 and $250 per hour, but this figure could be depending on how experienced the AdWords consultant is. 

On average, small business owners typically pay AdWords specialists anywhere from $250 to $3,000+ per month to manage their AdWord campaigns. This is either on a fixed cost basis (including set up and ongoing campaign management) or a percentage of your spend - usually anything up to 30% of your total ad spend. 

Just to note, if you outsource your AdWords campaigns to overseas agencies the hourly fee will be considerably lower. However, if you do decide to outsource you should be wary of risks such as service delivery issues, management difficulties and data security. 

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Andrew OShea

Andrew OShea at

Sorry we dont do Adswords

Craig Gardner

Craig Gardner at

Normally gross advertising costs plus 15-25% depending on complexity, competition and budget

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