Are B2B businesses generally service providers?
Is it fair to generalise B2B businesses as being predominantly service based?
No, many product offerings only focus on B2B
- Industrial Machines for business.
- Any specific product which only business would buy, their are endless ranges of products only businesses want.
any thing from cooking machines, to enterprise photo copiers in offices too even business cards.
My experience says no, there are many product based B2B operations out there.