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How much do content marketing experts charge for a content strategy and creation?

What are the factors that affect the price? How do content marketing experts or agencies price their services for developing a content strategy and regular content creation?

Ossiana Tepfenhart

Ossiana Tepfenhart, House Writer at Empire State Crew

Content marketing is one of those things that most people tend to underestimate when it comes to cost. It's a lot more involved than people tend to believe. This is particularly true when you're working with professional experts who have years of experience. 

I'm going to try to compile a list of what content marketing experts charge for everything. Here's the roll:

  • Freelance writers charge $12 to $60 per hour depending on professional skill, experience, and more. Scientific topics and math-oriented topics tend to be higher up. 
  • If you want to do a light content strategy kit, then you will need to pay at least $1,000 to $2,500 per month for the keyword research, strategization, and content posting scheduling. 
  • If you want to do a more involved content strategy package or have a very upscale company that needs better attention, you need a brand strategy partner. This can cost anywhere from $5,000 to $500,000 or more. 
  • Generally speaking, content marketing firms will charge between $3,000 to $10,000 per month to make all the content you need. This fee usually will come with an additional amount of strategizing. 
  • It's important to realize that this typically encompasses written content. If you want to have a video campaign or work with graphics, you might have additional fees that you need to worry about. 

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James William

James William, Content Writer at End of Lease Cleaning Experts Canberra


The cost of content strategy and creation services can vary depending on several factors. Here are some factors that can affect the pricing:

Scope of work: The extent of the content strategy and creation required will impact the price. A comprehensive strategy with detailed research, audience analysis, and content planning will typically cost more than a basic strategy.

Complexity: The complexity of the subject matter or industry can influence the price. Industries that require specialized knowledge or extensive research may have higher costs associated with creating content for them.

Content type and volume: Different types of content, such as blog posts, articles, social media posts, videos, or infographics, have varying production costs. The quantity of content needed also affects pricing.

Expertise and experience: Content marketing experts or agencies with a higher level of expertise and experience tend to charge more for their services. Their knowledge and track record can justify a premium price.

Research and analysis: If in-depth market research, competitor analysis, or keyword research is required for the content strategy, it may impact the overall price.

Editing and revisions: The inclusion of editing and revision rounds in the content creation process can influence the pricing. Multiple revisions or extensive editing may incur additional costs.

Project timeline: Urgent or expedited projects may have higher charges due to the need for dedicated resources or extended working hours.

For Pricing, experts or agencies typically price based on following pricing models:

Hourly rates: Charging an hourly rate is common when the scope of work is uncertain or projects require ongoing collaboration. Rates can vary depending on the expertise level of the content marketing expert or agency.

Project-based pricing: For well-defined projects, content marketing experts may provide a flat fee or package pricing based on the specific requirements and deliverables.

Retainer-based pricing: Content marketing agencies often offer retainer packages where clients pay a fixed monthly fee for a set number of content pieces or hours of service.

Performance-based pricing: In some cases, content marketing experts may negotiate performance-based pricing, where a portion of the fee is tied to achieving predetermined metrics or goals.

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Content Marketing

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