How have tradies been faring through COVID-19?
Have tradies been affected by COVID-19? How much of an effect has it had? We'd like to hear from you.
For those of us not in the trades business, it's an opportunity for us to discuss and exchange ideas, that we might not normally consider.
I'm a Carpenter by trade and now operate Sustainable Homes Melbourne and The BOB (The Business of Building) which is a Coaching and Marketing service for Builders and Tradies you can find us here https://www.the-bob.com.au/
The typical weakness of the slow-moving construction machine with long contracts to fulfill has been a strength in this case. Due to the fact we have half a dozen contracts signed and projects to see us through this rough patch and a healthy sales pipeline thereafter.
However, sales have become our number one priority, we are pushing hard on sales to sure up the next 12-24months.
There's no doubt, smaller trade and construction businesses have seen a lot of people put things on hold for the foreseeable future. and I'm sure we haven't seen the peak of the slowdown or anywhere near it, in fact.
Now, is the time for all SME to get in front of their ideal customers, to build that network and ensure work security leading into 2021 and beyond.
The trouble is the archaic industry of construction most SME's don't know how to do so.
My pleasure Yee.
All construction businesses' must first and foremost get in front of their ideal customer.
Advertising through Google, HI pages are great starts but there's an awful lot of noise in these arena's and it's very difficult to stand out.
The best way I've found is to build a loyal following via Social media, in particular Facebook.
Building audiences through these channels is cheap and can be an unbelievable asset over time, and the best time to have started building these audiences was yesterday, the next best time is TODAY!
Of course, getting in front of your ideal customer is only the beginning.
Tradies and Builders have gotta tighten up their sales process.
Many don't think they've got one, but if you've ever made a sale, you got a sales process. It just doesn't mean it's a good one.
And, I'm not talking about driving from house to house or site to site and providing free quotes, what a waste of time!
I'm talking about a process that's sustainable and works for the business to create a long-lasting profitable business.
In tough times so many businesses think they have to sell their soul and become 'jack of all, master of none'. That's the worst thing you can do.
Construction businesses have got to narrow their niche and become specialists otherwise they're competing on price which makes for a stressful existence and generally only ends in one way.
All the best
The BOB - The Business of Building
Hubby is a sparky, and talking to existing clients about the jobs they have been putting off to generate work. He is also talking to his commercial clients about bringing forward ongoing maintenance as they have some time to do this.
I have a client who is a plumber whose business is going gang busters as he does a lot of residential, and the maintenance required as more people are at home, using wipes and flushing them.
I would say that if you are proactive in looking for work, it is there to be found. Your cashflow is king. Please give me a buzz if you want to chat about this, or accounting and taxation.
Spitfire Accounting Solutions