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What creative business ideas have you implemented to ride out the COVID-19 crisis?

Have you pivoted your products, services or business model? What strategies have you developed to keep your business running and thriving throughout these uncertain times?

Top voted answer
Jennifer Lancaster

Jennifer Lancaster, Director at

I have done more SEO courses, built a website for a friend (not my field), and am looking to give away three free uniquely-written headlines to businesses in Queensland. My husband is in recruitment and he has had built an entirely new way to recruit someone in data, by looking at their skills, their test, and shortlisting right on the website. It's anonymous so it's also a good way to rule out bias. 

Hatty Bell

Hatty Bell, Community Manager at

It's certainly a great time to learn new skills. Your husband's new system sounds amazing - is this something he was planning pre-lockdown?

Nikki Williams

Nikki Williams at


The e-learning platform, absolutely! We are also using this time to re-do our website, our marketing collateral and we've changed our lead gen ads to focus on what potential clients might need now that the situation has changed from 6 months ago. That is, grant writing and services for successful applicants, website, branding and graphic/asset design - we're finding a lot of SMB's are using this time similarly to us and wanting to re-jig their online presence, their content plans, their websites and marketing collateral.

Jane Jones

Jane Jones, Manager at SavvySME

@Nikki Williams - certainly an opportune time to revamp the website. I'm creating my first website at the moment and have been thankful recently to have the spare time to do so...

Tom Valcanis

Tom Valcanis, Copywriter at

I've also been stuck into online learning. Social media and other areas that I've been neglecting in terms of business.

I also did a pivot during the height of the crisis into a more B2C focused offering, namely writing resumes and cover letters.

I'm also finding, much like @Nikki Williams, that businesses are using this as an opportunity to rebrand or re-tool their presence to be more online-focused. I think there are many opportunities out there for businesses to use their websites and online presence as a business card. I don't think in-person networking will return for some time yet.

Hatty Bell

Hatty Bell, Community Manager at

This is great @Tom Valcanis ! Great to see so much self-development going on. I'm sure your help with resumes and cover letters has been so valuable to so many job seekers at the moment

Tanya Williams

Tanya Williams at Digital Conversations

Top 20% Marketing

My clients have revamped their online offerings and I have helped them pivot their content as we have progressed through the year to suit the business climate at the time

Personally revamped my digital marketing strategy, updated website and started a whole new brand  (unrelated to my day to day business)

Always opportunities if you look for them 

Hatty Bell

Hatty Bell, Community Manager at

Sounds great, totally agree. There's opportunities in every situation

Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

Top 10% Sales Strategy

Rather than (the dreaded) 'Pivot', instead use this time to condense down what you offer. Ask yourself instead:

What do I do better than absolutely any of my competitors?

What distracts me from delivering on that?

It may feel like going backwards, but it is instead adjusting your focus to be a more efficient business. Now is the time to ram home with your best customers, why they should be talking to you to solve their problems. 

Warren Buffett's 'Two List' strategy is a great example of how to use your time to focus on what will improve your business in the long term.

Buffett's technique is geared towards career goals but can be easily adjusted to focus on business goals:

Hatty Bell

Hatty Bell, Community Manager at

Thanks @Beau Ushay ! Such a good opportunity to take a step back and look at your business

Mark Reisinger

Mark Reisinger, Owner at

Top 20% Online Business Get quote

I've been encouraging clients to start either preparing or applying for the myriad of local, state and federal grants that are available now or will be available in the coming year. Think about where there will opportunities based on the year we've just gone through.

The ones that come to my mind are mental health, job creation (including recruitinment and training), buisiness resilliance. and digital services.    

If you are in one of these industries already, then position yourself to be more visible, so that when grant applicants are seeking proposals, you'll be at the forefront.   

To get started, visit the Australian government's grant finder website and find out the type of criteria they look for

Hatty Bell

Hatty Bell, Community Manager at

Hi @Mark Reisinger , this is a great point. There seems to be lots of grants in the works that might help so many people. Really useful!