Ananda Raj Pandey

How Much Do Copywriters Charge To ✅ Write A Web Page ℹ️

Want to know the cost of copywriting to rewrite a few web pages I am working on. I have basic idea what I need in my page, but need a good copywriter cost estimate so that I can freelance few of my works. 

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17 Answers

Greg Tomkins

Greg Tomkins , Director | Web Architect at Top Left Designs

This is a bit like asking how much does a web site cost and being told from $500 to $4500... not that we can honestly do a website for $500...

When I answer the above I qualify what can be expected for $500 and what you most likey will get for $4500 and I can do this with a sense of confidence.

Would anyone care to really explain how we can go from $25 to $2,500 for a page of content...? Maybe you can elaborate on what the difference is by way of real deliverables at the different break points because this variance is just so wide the answer offers no insight at all to people interested in a real answer.

I know the prices can vary widely but what I have found that the prices vary because we are actually taking about completely different products - not just producing 1 page of web content copy - a typical web page will have between 400 and 700 words.

Anyone prepared to offer a real answer to this very valid question?
 

Ananda Raj Pandey

Ananda Raj Pandey , Developer at SavvySME

I agree with above points. As a freelancer, my website development rates are in between 500$ to 2000$ for SME's. So it seems getting a copywritter is too much o... read more
I agree with above points. As a freelancer, my website development rates are in between 500$ to 2000$ for SME's. So it seems getting a copywritter is too much overload for the SME who are always looking for low cost solutions. Is there any pacakages based services offered for SME's? Is seems copywritting is not a cup of tea for small business owners and business starters.
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Jennifer Lancaster

Jennifer Lancaster , Marketing Manager at Power Of Words

Hi all,

I believe that a developer in another country may not believe in the value of a copywriter who works in the Australian marketplace; one of the most expensive comparatively.  I am a freelance copywriter and editor, working with small businesses and consultants. Normally I quote around $115+ per page for a total re-write including keywords (normal page) and $260 for Home Page, but SavvySME has advertised my offer which has no strings attached for $88 inclusive for a normal page (e.g. About Us). It's a really good deal... normally you would be lucky to get good editing for this!

By the way, if you run a service and write your own About Us, it is perhaps difficult to see your own selling points and uniqueness. Often a great opportunity is missed.

You can see my offer in the Marketplace.

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Bridget Holland

Upfront comments:

I've seen webpages with two hundred words of copy. I've seen webpages with two thousand words of copy.

You need to distinguish between proofreading (any obvious grammatical / spelling mistakes?) and editing (reorganising what you have written and copywriting (taking what you say/ your dot points and turning it into real text - possibly even with some research / links / statistics to back up your key points as well).  Also on the web, it may be the layout as much as the copy.

Having said that, in my experience most webpages need 30 minutes to 3 hours to whip into shape.  (That's refining and finalising content, not necessarily coding -  which depends on what system you are using and what you want the site to do.)  Setting 'most' copywriters at a ballpark range of $50-$100 per hour, you'd get a range of $25 to $300 per page.

Note that I have not gone out and hired lots of copywriters and my hourly rate is based on someone in Australia rather than an Odesk or Freelancer rate.

More to the point, be sure you know whether you want proofreading or copywriting, set a target price range, then find a few suppliers in that range, talk to them to be sure you can work with them and ask for samples of their work so  you can confirm you like the end result.

Greg Tomkins

Greg Tomkins , Director | Web Architect at Top Left Designs

Thanks Bridget as these numbers seem to be in line with my own expereinces. You do raise a good point though abut the distinction between proofreading and copyw... read more
Thanks Bridget as these numbers seem to be in line with my own expereinces. You do raise a good point though abut the distinction between proofreading and copywriting as I believe some peple see them as being possibly the one and the same. I would as suggested earlier say that ideally a web page should be between 400 and 700 words - the actual size wold vary depending on the extent of lists and graphics. A page of 2,000 words is more likely to be a white paper or very detailed article which is a different matter altogether. I think that it is also worth mentioning that there is a difference between copywriters who produce material for web contnt as opposed to print media - it is myview that the skills required are vastly different - not meaning to say that a good copywriter can't have both but it is important to understand this.
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Farhad Khurshed

Farhad Khurshed , Founder at Copywriting-Results

The important question is what will you get for your investment in a copywriter? For instance for every dollar you invest in a copywriter if you get back $3, how much would you invest? 

Another question you need to ask yourself is whether your copywriter is a marketing strategist and can work with you in the long run. Your website may need to updated frequently. 

Yes, there are copywriters who will charge you $25 to $250 and others who have a waiting list of clients willing to invest upwards of $5,000. 

Before I take on a copywriting client I need to know if they are committed to filling out an in-depth questionnaire so I understand their business, competitors, the problem they will solve etc. Then I research the market to fill in gaps I identify in the brief. Only when I have all the answers I need will I begin to write copy.

So it's really a case of horses for courses. Do you need a copywriter for a website rewrite or one you can rely on for many years? In the latter case, you will have someone who eventually knows your business so well that all you need to do is tell your copywriter what's needed and they will nail it. Plus act as a consultant and work behind the scenes to suggest new marketing ideas to grow your business. That's the real value of a copywriter willing to go deep.

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Mark Garner

Mark Garner , Online Marketing, eBusiness, Copywriting and Analytics Consu at Make Them Click

Between $25 to $2,500. Depends on what you want the page to do. If you want it to produce results, sales, registrations, downloads, enquiries, highest possible conversions etc, then you're looking at the high end. If you just want it to sound nice and be grammatically correct, then $250 a page is about right. If you want to get it done as cheap as possible and don't care about the results, then you can always outsource it for around $25-$50 a page.

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Roger Smith

Hi

I have 2 copywriters on my virtual marketing team.   I write a number of articles and content for 4 websites per week and send it off to them regularly.   They have a turn around of about 3 days depending on the size of the article and how bad my initial writing was (sometimes it can be bad).   In my area of expertise it is very easy to fall into slang and get way to complicated for the average person.   They keep me in check and deliver very good to outstanding articles.

They cost me $20 - 30 per hour.

A copywriter is only as good as two things - the content that you give them and how much you trust their interpretation of what you are trying to say.   With my team we came to a very quick understanding that 99.9% of what they delivered was going to be what I used on a page.

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Peter Jones

Peter Jones , Founder at LinkSmart

Hi,
I have read the above comments and would like to add a comment which has nothing to do with pricing.
When getting a copywriter make sure they understand SEO as you may have the greatest website text ever but if good old Google search cannot list you it will turn into a brochure online.

Regards
Peter

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Wendy Huang

Wendy Huang , Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Hi Ananda, this is such an open ended questiosn and as you can see with the range of responses there are a huge range of options. What I normally do is have a look at a few websites and get a general idea of price in most industries someone has gone to the effort of a packaged solution which will give you a better idea of price. See if it's affordable then set a budget and try and find who will give you the best quality you can afford. 

Failing that, usually if you attend a networking group even similar like this website online you can ask and people are happy to answer. Usually I would have a detailed spec ready and I would just send it to as many copywriter and try and get a range of quotes and compare notes and what advice they have given me through the quote. You can also tell how much time the copywriter will spend with you by the response they give to your specifications, it's usually a bonus point if they have taken the time to understand my problem and have a look at my specs. The ones who don't have time to read it probably wont have much time to do a proper job on your project.

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Greg Tomkins

Greg Tomkins , Director | Web Architect at Top Left Designs

I agree with you on the points you make but let's put ourselves in the shoes of the SME business owner. Is there a realistic, practical and affordable solution that can be put to this market?

I fully appreciate that if you can't afford it don't buy it or entertain buying it. I have the exact same issue with clients looking for a website. However there has to be a solution that can be packaged up for the SME business owner?

What I think many readers here are looking for is what sorts or ranges of packages can a SME business owner expect and what should they expect for that?

I have found that in setting realistic expectation up front on not just price but what you get for that price helps tremendously in dealing with new clients. Being told that a website will cost from $500 to $5500 is just ridiculous as fa as the client is concerned so we tell them our price range and what you get at say 3 different levels and then refer to the additional custom services they can also look at including.

I have in my own experience found it hard to get a similar response from copywriters. Sadly copywriters face the same issue we do as web developers - anyone can hang a shingle outside their door declaring themselves a copywriter or web developer. Do they have the credentials to really deliver - no always and the really sad thing is that the market is unable to distinguish between the good, the bad and the damn right ugly options they are seeing.

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Rachel Smith

I too think those prices sound right, but I'd be dubious about outsourcing writing for the lowest cost possible - you definitely get what you pay for as Annie says. And, if you want visitors to your website to get a great first impression, clean, well-written and succint content is a huge part of that.

Sai Santosh

Sai Santosh ,

I agree with you sir. web designing company in hyderabad
I agree with you sir. web designing company in hyderabad
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Annie Waddington-Feather

Annie Waddington-Feather , Freelance Journalist and Communications Consultant at Wadders

I agree with Mark, those prices are about right - the cost totally depends on what you want to do.

You can outsource using freelance websites such as elance, and you'll pay even less, but bear in mind, sometimes you get what you pay for.

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Steve Osborne

Steve Osborne , director at Smarthinking

In our firm, a typical small website project goes like this:

We give clients a comprehensive Briefing Sheet containing a wide range of questions about the business, the market they're in, their competitors and their goals. From the answers supplied and our subsequent telephone conversation, we write the copy and produce a final draft in a format suitable for supply to a web developer.

Fee is $250 per page, with a minimum of 5 pages. This includes one round of alterations. A page is 400 – 500 words.

The reason there is a minimum page count is because it's difficult to write a single page in isolation at a reasonable fee, if it has to be matched to existing content. 5 pages of original content is usually enough for a very small site and might cover: Home; About; Services Overview; Service Description; Contact/CTA.

We do this kind of project as a fixed price deal, because so many small businesses want the surety of not having fee overrun. The only time additional fees are required is if a meeting is needed to further clarify content issues or to discuss marketing in general. In that case, we make an allowance of $250, covering up to 2 hrs. 

Note that this methodology does not apply to all or any other firm, and should not be viewed as representative. It's simply the way we do it. Bigger projects with bigger budgets are done differently, with a lot more analysis, meetings and discussion.

Greg Tomkins

Greg Tomkins , Director | Web Architect at Top Left Designs

Thanks Steve - I think this is something that people can work with as fasr as understanding what they are up for and what they can expect for their costs.
Thanks Steve - I think this is something that people can work with as fasr as understanding what they are up for and what they can expect for their costs.
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Chelsea Creamer

Chelsea Creamer , Community Manager at SavvySME

To answer the question how much does a copywriter make for an article, first of all, you need to tell us more about the article requirements and type. Every article is different and has a different price.

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Manmeet Singh

Well if you plan to get it outsource to India , you will get at very very reasonable rates. But do check there previous work and writing standard . In India you will get rates ranging in-between 7 to 10 USD maximum for writing 500 to 600 words article.

You can always use sites like fiver.com or seoclerk.com where every service being offered at 5 USD . But again do check quality standard before appointing .

If plan to outsource to India can always get associated with some reputed seo company or web design company as all digital marketing companies offers content writings at very reasonable rates.

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Julie alexis

Julie alexis , at web development New York

It is depend on the website theme and design basically. If your website is product based or ecommerce then charge $20 to $40 and if it is simple blog then $25 to $50. But joomla expert india company charge reasonable as per their packages.

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Trish Fehon

Trish Fehon , Online Marketing Expert at Online Influence

If it's general copy for a website - yes about $50 - $100 per page will do it - If it's copy for a sales letter, I know people who have paid up to $10k from the very best copywriters. You can get an okay sales letter for under $1k. It depends on what you are selling, how much competition there is & the $ value of your product, e.g.  a $17 ebook vs a $10k product/service.

So it really depends on what is the purpose of the page,  information or Lead Generation. 2 entirely different things.

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Kate McMahon

Kate McMahon , Owner-Operator at Gidget Media

Hi Ananda,

I'm a copywriter specialising in Web Content (have been employed full time at large organisations as a web content writer) and the average optimal web-page will generally cost you around $80 per page for a good writer. As I can see, that is around the same as Jennifer Lancaster mentioned above.

Hope that helps!

Kate

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