How do I create an online health coaching program on a budget?
Business is tough at the moment and with my clinic closed, I am looking to diversify my business into an online option to create passive income. Does anyone have any advice on how to start an online health coaching business on a COVID-19 restrictive budget?
Hey Petra, sorry to hear about your challenges, but it's great that you're finding ways to pivot!
I can definitely see a need for health coaching in today's marketplace. I currently consult with Allied Health clinics on ways to increase "patient adherence" (doing what the clinician asks them to do). Accountability and guidance plays a big part of a healthy lifestyle!
Thankfully coaching works just as well online as it does in-person. You'll want to spend time creating a sales/marketing plan answering question such as:
- What is my niche?
- Where can I meet people who need my service?
- Who are potential referral partners?
@Petra Joly , that's a great question!
What about creating an online program are you unsure about? Content, structure, pricing, sales, platform? Let us know! I'll throw a few thoughts here but happy to rope others in the conversation as we go along!
1. In terms of content: What are your clients currently battling with? How can you solve it for them from a distance?
2. When it comes to structure: What are the top 3 topics you'll cover? What will people learn? What are the measurable before/after results? How many hours will you take to share this? How often will you release new content? Will it be live or recorded? @Jessica Fender might have some ideas!
3. Pricing: Share what you're creating before it's ready. You can sell it on backorder and see if people are interested and ready to pay. Then adjust accordingly. @Tom Valcanis , how would you do it?
4. Sales: @Benjamin Lai blows my mind with his comments. So I definitely want to hear from him. I'd say share about it in every opportunity. Let your friends and family know what you are up to. You never know who knows someone who needs what you have to offer. @Hitesh Mohanlal
5. Platform: Coursecraft has really worked for me and my coaching trainings. I've also done WhatsApp group, broadcast messages, and Zoom calls.
Curious to read your answers!
There are many online tools for creating online courses. You have to make sure your material is what your audience is after - that there is a demand for it. @Jef Lippiatt Would you have any advice you could offer Petra on how to get started and how to structure her online course so it is successful.
