How do I change my business name?

Assuming you want to continue trading while you make the transition as quickly as possible, I suggest the following steps:

1. Register the new name at ASIC; register domain
​2. Prepare new identity – logo, stationery etc
3. Create interim website – something that will suffice while ongoing development takes place
4. Select change-over date
5. Send out message to customers advising of change
6. Change signage
7. Reopen the following day

Hope this helps. On the other hand, if all you want to do is transfer the name and assets of one business to another, register the new name and talk to your accountant.