Do you use video in your online marketing? Why or why not?
SavvySME
Yes video and rich content have gained even more traction and driven growth in recent years. In a mobile first world, you have less time to grab people, attention spans are shorter than ever so video has been used even more to show vs tell for maximum impact. Video does not have to be expensive though, it just needs to educate, inform or entertain in a way that is timely and relevant so that people find it useful and ideally pass it along. When video becomes viral it can reach well beyond any investment made to create it so it is worth the marketing dollars to get it right. The key is to connect with your audience on an emotional level. Sometimes the cheapest ideas have the most impact, remember the ALS ice bucket challenge? Those videos cost nothing to create and post and they connected with people to raise millions of dollars for a great cause. Video will continue to grow in importance after the crisis passes with the majority of people accessing the internet via a mobile device now
Being a marketer yourself, it'd be interesting to know where you have video in your own agency's marketing strategy?
YES. Of course. It drives so much more engagement AND time spent with the content.
At the same time, I do it when it's easier for me (it takes less energy, effort and $) than to write a piece of content, compared with the return it brings.
That's where my mind is at recently: focusing on what brings most return, and eliminating everything else.
@David Price and @Geoff Crain , what's your take on video in Online Marketing?
With video (and all things) quality matters more than quantity, speed matters too, when your videos load they better be quick, consumers do not like to wait, under 3 seconds max
Staying focused with a clear message/purpose and call to action, know your buyer persona/audience and the problem you are solving for best results
Get to the point quickly, not too long of an intro/B roll or you will lose the audience's attention
Poor production and sound quality, if it is hard to hear/background noise is too distracting, it will not matter how great the video footage is viewers will react negatively to the content
Thanks for this, @Paige Arnof-Fenn ! As someone who's starting, I can totally agree on the quality side AND it takes practice to get good quality... How do you practice without damaging your reputation? I guess two ways would be to state that you're trying something new & practice with informal projects. I wonder what might be others.
Yee Trinh, Cofounder at SavvySME
Are all videos created the same though? Is it important to have many, consistent videos? Or better to have one or two strong ones?
I suppose all things in theory make sense re: timeliness and relevance. And the execution of it involves a few variables that's unique to each business and industry?
With all content, whatever form.. is it as simple as understanding your individual business' target customers' needs, speaking to it and sharing it to where they are on or offline?