How do you grow sales from a low base?
Do you promote on social media? Put out a newsletter or email? What do you do?
Hey Jane, that's a great question. Starting up is the most difficult phase because it requires the greatest amount of effort to "lift off."
The strategy will be highly dependent on your business and ideal customers. For virtual assistants I would suggest that business networking is your best bet. This is because practically their entire membership will fit your target market.
In this approach you would nurture relationships with members, earn their trust, and sales will come organically. As you serve your clients well, the referral will start to flow.
Keep in mind that any social media marketing should be viewed as a long-term strategy and supplementary to relationship building. Advertising to cold markets requires a great deal of knowledge and expertise to yield a positive return on investment.
Depending on where you are located I can recommend networking groups for you to look into - just send me a direct message.
Is there a secret formula @Michael Simonetti @Raz Chorev @Daniel Spark @Danielle Lewis @Danielle King @Sandy Moore @John Eustace ?
