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How do you calculate conversion rate in email marketing?

How do you know an email campaign is successful, or not?

Answer

Jane Jones, Marketing Consultant at Global Compliance Institute

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Conversion rate is the number of people who took action on receiving your email and clicked through to purchase or otherwise.

Email Marketing

Email marketing is an affordable and effective digital marketing strategy to build and nurture customer relationships, increase leads and drive more sales. Learn the fundamentals of email marketing in this guide.

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How do you calculate conversion rate in email marketing?

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