What services do online marketing businesses provide?
What can online marketing businesses do for you? Are they worth hiring?
Online marketing is a term that means different things to different people so it can includee social media, online advertising, interactive promotions, guerrilla marketing, analytics, SEO, SEM, content, etc. There are so many tools in the marketing toolkit today but I think it is redundant to say digital marketing because truly everything has a digital element since everyone is accessing and interacting with your brand online, through their phone or via the website at some point. In the old days there was print, TV, radio, direct mail and outdoor those were your only options but today technology runs our lives so everything is digital eventually. If online is not part of your strategy then you would not be relevant so digital marketing is marketing in 2020. As far as digital goes I am a big fan of SEO, social media especially LinkedIn and Content Marketing.