What is the best way to find backlink opportunities?
I have a client who has a website related to family friendly activities and I am wondering what is the best way to find backlink opportunities?
Suggestions on how to approach businesses to exchange links would be greatly appreciated.
4 Answers
James Norquay ,
Consulting Director at Prosperity Media
1. Find website who are in a similar niche and then look at their external backlink profile.
A good tool to use is https://ahrefs.com/
2. Look for partners or any one you have sponsored in the past and link to these guys.
3. Create content marketing assets that these external sites are going to want to link to.
4. If you are still looking for link building ideas here are a few more resources to assist you -
http://pointblankseo.com/link-building-strategies
http://backlinks.com.au/10-surefire-link-building-tips-for-2013/
Wendy Huang ,
Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Ivana,
It's easier to start with who you kind of know or have met in the past already. Put together a list of:
- Past/current customers
- Past/current partners
- Look through all those business cards you have or are going to collect through networking events
- People you know in business or owns a website
And just simply sent out a polite request to them :) Sometimes just asking helps alot!
You can also try drafting up a polite request and sending it around, who knows you might get some responses :)
Make sure in your request you tell them how it will help them and what you will give them in return :)
Best of luck!
Trish Fehon ,
Online Marketing Expert at Online Influence
I agree with Wendy, it's best to build links with businesses that you know and are related to your niche. there is not much benefit linking to a website that really has nothing to do with your niche - these kind of links can look spammy to Google. The algorithm Google use is very complex and they are becoming more & more "fussy" about linking.
Katherine MacPherson ,
Principal at The Hunter Box
Go back to your objectives: what's the purpose of the link? Is it to improve your SEO? Then it should be done through genuine content. Creating reciprocal links is certainly valuable, but this is not a sustainable growth plan. Geniune content is the way to go. Check out this article for more information: http://www.thehunterbox.com.au/generate-right-traffic-smart-seo-techniques/