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Facebook ads vs. Instagram ads: Which is best?

When it comes to social media advertising, is it more effective to advertise on Facebook or Instagram? Is it cheaper to advertise on either platform?

Top voted answer
Jvalin Sonawala

Jvalin Sonawala, Owner at

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Hi, 
Both have their own benefits. Facebook is popular in all age groups while Instagram is famous in the younger generation. Facebook is better to direct advertising responses while Instagram is best for influencer marketing. A significant consideration in choosing which platform is better for you is the existing demographics and audiences.  

Hatty Bell

Hatty Bell, Community Manager at

Great insight @Jvalin Sonawala ! Does this apply to making sales rather than engagement?

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Jvalin Sonawala

Jvalin Sonawala, Owner at

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Hi Hatty,
There is no direct sales on Instagram. If you want to sell on Instagram you need to prepare Facebook catalogue on Facebook business manager. Its mostly for engagement.

Hatty Bell

Hatty Bell, Community Manager at

Interesting! Thanks for answering 

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