From go to whoa, what is the process for getting a new product into either/both sports retailers and pharmacy chains?

Product is a semi-medical item that fits both sports and pharma. What is the accepted wisdom for getting it into national chains?

Steve Osborne

Steve Osborne, director at

Top 10% Branding

Can anyone tell me whether line fees are required for the bigger retail chains, in the same way as the supermarkets?