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How can construction companies benefit from video marketing?

Has anyone in the construction industry used video as part of your marketing strategy? In what ways can construction videography drive more business?

Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at

The first thing to do is not think of the medium first (video), but rather - who are you trying to reach? Be really, really specific about who this is and what drives them.

Then, once you know that - how can video content give those people something they care about?

If you answer the first question, the second one is much easier.

Also, check out a business I worked with in this space  looking to do just what you're asking:

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