Official FAQ
Official FAQ Answer Wiki at SavvySME

What are the best video marketing strategies for small local businesses?

What are the key things to think about when it comes to creating a video marketing strategy for a small local business? What have been the most effective video marketing strategies you have used for your business?

Top voted answer
Geoff Crain

Geoff Crain at

The most important thing to consider when creating a video strategy for a small local business is to understand the business KPI's. Whether is it leads, sales or phone calls, understanding what performance indicator is important is crucial. Once it is established the video marketing strategy can be built to achieve these performance indicators. 

For example, if phone calls to the business are the main KPI then the video marketing strategy needs to be built to drive phone calls. This means including the phone number in the closed captions and clearly defining in the message that the consumer should call the business. 

We always use the strategy for every marketing video we create. We set a goal and then build the video USP's and messaging to achieve these goals. 

Hatty Bell

Hatty Bell, Community Manager at

Thanks @Geoff Crain - interesting to hear your insight! Do you create this separately to your wider marketing strategy or is it included?

Geoff Crain

Geoff Crain at

It is included. There has never been a more important time for video to be included in a marketing strategy. It should be a part of each initiative where applicable. 

User
User
Related Articles