Mar Bea
Mar Bea at Mar Bea Inc.

Is it advisable to create a poll question on a Facebook business page?

Hi,

I would like to ask if it's advisable to use a Facebook business page to create poll questions? And can anyone suggest some engaging poll questions to ask on social media?

Thanks,
Mar

Top voted answer
Cliona Elliott

Cliona Elliott, Senior Editor at

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Hi Mar,

As Lynn and Lisa have pointed out, polls can be a great way to drive engagement, spark conversations within your community and conduct market research. It also shows your audience that you want to know what they’ve got to say, which in turns, builds trust.

 

The type of poll questions to ask really depends on your business and the purpose of the poll. It could just be purely for fun!

Some examples of poll questions to ask on social media include:

  • Which product do you prefer?

  • What do you want to see more of?

  • What do you need more help with?

  • Yes/No questions - e.g. "Have you tried our new [x]?"

  • This or that questions - e.g. "Are you a morning person or night owl?"

  • How do you feel about [x]?

  • Will you be joining us at [x]?

  • Have you ever [x]?

  • Would you rather [x]?

  • What is your favourite [x]?

  • Fill in the blank questions 

No matter what type of business you are, the key to social engagement is mixing up your posts and consistency; aim to include a mixture of content (e.g. polls, blogs, images, videos, infographics, lives, etc) to keep your page fresh and exciting. 

Good luck!


 

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Ling Lee

Ling Lee at Digital Marketing and Personal Branding

Hey Mar, that really depends on what your Facebook page is about! 

That aside, a good question would be "What new <product, thing, or event> do you want?"

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Lynn Scott

Lynn Scott, Social Media Consultant at The Fountains Agency

Hi Mar,

The best way to ask a poll question is by making it easy for your followers to answer! Give them choices such as A, B, C or D, so they only have to type a letter to respond. If you ask an open ended question you may get less engagement. Hope that helps!

Lynn

 

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Lisa Ormenyessy

Lisa Ormenyessy, Business Coach and Marketing Specialist at

Hi Mar, First off Yes! Always ask your audience what they want; it is your ongoing market research. As far as the type of questions to ask Lynn is correct, you want to make it really easy for them.

Another alternative you may like to consider (depending on the number of followers you have) is PM your top engagers and invite them to be a part of a focus group. Facilitated well you can dig a little deeper around thier responses.

You could set up a group skype call or a google hangout to bring them all together if distance is an issue.

Good Luck!

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