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How much do social media campaigns cost?

What is the average cost of developing and implementing a social media campaign? Are they any factors that have an impact on the cost?

Top voted answer
Erik Bigalk

Erik Bigalk, Founder and CEO at

Great Question - and also difficult to answer.

I mean - how long is a piece of string, right. It is a bit like asking 'how much does it cost to build a house'? Obviously, there are many different styles, sizes and finishes of houses, so...  how can one put a price tag.

What is the aim of the social media campaign, who is the target audience/avatar and the CTA...  desired outcomes?

All this determins what, where, for how long...  and whether one can implement a mixed organic and paid campaign to achieve the desired outcomes, how many platforms and whether we can borrow audiences or create suitable partnerships too.

Essentially, the old saying of 'when you pay peanuts, you get monkeys' rings true. So, while there are different costs of developing and implementing a campaign depending on the level of experience, size of agency and the like, it also depends greatly on the content, advertising budget and strategy as to how much money you will have to invest in rolling the camapign out and to achieving its aim.

While it is a great question, one that gets asked a lot, I am not able to give an answer per say...

However, we recently ran a campaign for an event held on the Sunshine Coast, which wanted to do two things, drive traffice to the ticketing site and introduce its new brand. And, we did this across Facebook and Instagram, plus Meetup and using both organic content and paid ads aimed at different target audiences.

The result was a diversified camapaign that cost around $450 in ad spend plus organic outreach and a management fee of $1450. It gained reach across thousands of target audience members right across their target area, got over 6500 hits on the ticketing page, was a sell-out event which also created over 450 followers and was merried up with an extensive PR campaign (around $2250) that earned them extensive exposure from Brisbane to past Gympie, incl. 4 radio interviews, a TV interview, and coverage across 6 newspapers and publications.

Brand awareness grew massively and if the event had capacity to host more attendees, it could have been sold out twice or trice over - but didn't thanks to Covid-19. But the overall campaign did get the results they were looking for and it was definitily done on the cheaper end of the scale.

Best to talk about your campaign to get a more relevant idea on strategy and hence cost.

Over to you!
 

Hatty Bell

Hatty Bell, Community Manager at

Great insight @Erik Bigalk - 'when you pay peanuts, you get monkeys' is so true! So many people expecting sold out events/products from spending a few dollars a day. It's great to hear of a example of a successful campaign without spending tens of thousands though!

Yee Trinh

Yee Trinh, Cofounder at

Great response @Erik Bigalk . I'd suspect other marketers would agree. From the point of view of a business looking to outsource, I'd imagine the question that follows would be.. how do I know this ~$4k investment will generate the returns without the benefit of hindsight? 

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Paige Arnof-Fenn

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

Top 10% Marketing

That is a decision you will have to make, you can do it yourself but just because you have a personal Instagram account doesn't mean you know how to run a business on Instagram. You'll need someone to maintain all of your social media platforms, create content, monitor reviews and comments, and make sure everything is running smoothly. Chances are, you don't have the time or bandwidth to do all of that and run your business so you can hire a freelancer or agency to help since they know how the world of social media works, and then sit back, relax and watch your follower count grow.  It comes down to priorities and budget, good luck.
 

Hatty Bell

Hatty Bell, Community Manager at

Thanks @Paige Arnof-Fenn - great insight!

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Hatty Bell

Hatty Bell, Community Manager at

Thought you might be interested in this question @Darnelle O'Brien @Erik Bigalk @Megan Edwards @Paige Arnof-Fenn @Cate Scolnik @James Norquay 

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