Social Media is a pretty effective way to specifically target your absolute best customers. It's relatively cheap, has great targeting and good tools for people who don't necessarily have a marketing background.

However, because it's simple, don't mistake it for being easy.

Lowering the barrier to entry means the platforms are highly saturated. Have a scroll through your own feed, I'm sure you know what I mean.

So, unless you've got unlimited resources, you need to be specific about where you look to attract new customers. Use the right messaging, in the right place, in the right way to grab that attention in the 1.5 seconds before they move on.

Also, social media is just one part of the process. It's best to start with the conversion point - such as your website or wherever is the best place to push them to, to get them to buy - then work outwards.

Drivers (which is what social media is) to this point should be the last consideration, not the first.

Would love to hear your thoughts @Paul Juchima @Beau Ushay @Chris J "The Only CEO with a Mohawk" Reed - 1,600 LinkedIn Recommendations