Which business are you really in?
According to Darren Hardy's blog, my business is not the products or services I sell or offer.
Zappos is not in the online shoes business. They are in Customer Service.
Nike is really in the business of courting, recruiting and managing celebrity athletes to endorse their products.
What is Amazon in? Distribution.
What is your business in?
What a great question! I love considering what business I'm in from the position of What does my product or service promise to bring my clients?
I am in the business of giving small business owners freedom.
I guess in my business I can offer a range of products to create a healthy lifestyle. I can also offer an alternate income source for entrepreneurial mined people. My "job" is to listen to the client and see where I can help them, finding a solution to their needs. So I am in the consulting business!
Thank you for the reflection.
As business owners, we are all in the Marketing Business. Without marketing there are no customers, and without customers there is no business.
My business is in professional development and marketing.