Which business are you REALLY in?
This was in Darren Hardy's blog, http://darrenhardy.success.com/2014/07/business-are-you-in.
My business is not the products or services I sell or offer.
Zappos is not in the online shoes business. They are in Customer Service.
Nike is really in the business of courting, recruiting and managing celebrity athletes to endorse their products.
What is Amazon in? Distribution.
What is your business in?
As business owners, we are all in the Marketing Business. Without marketing there are no customers, and without customers there is no business.
Richard Schembri ,
Entrepreneur - Team Coach and Mentor in Network Marketing at Team Berrygood
I guess in my business I can offer a range of products to create a healthy lifestyle. I can also offer an alternate income source for entrepreneurial mined people. My "job" is to listen to the client and see where I can help them, finding a solution to their needs. So I am in the consulting business!
Thank you for the reflection.
Jennifer Martin ,
Founder and Small Business Owner Mentor at Zest Business Consulting
What a great question! I love considering what business I'm in from the position of What does my product or service promise to bring my clients?
I am in the business of giving small business owners freedom.