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How do you create a product marketing strategy?

Can anyone share some advice on how to create a marketing strategy for a new product?

Top voted answer
Farhad Khurshed

Farhad Khurshed, Founder at Copywriting-Results

Top 10% Marketing

As Gary Halbert said, Find a starving crowd. So first find your ideal client. Then identify their fears and frustrations. Your product should help in overcoming these in a way your competitors don't. 

You also need to get a pricing strategy in place. That's a whole other subject. 
Finally do a test marketing run and check the response. Tweak your marketing copy and design based on the feedback.
Then scale your marketing using Sales funnels, webinars, paid ads, social media. The list goes on.

This is just a snapshot. 
The devil is in the details.

Yee Trinh

Yee Trinh, Cofounder at

Sounds complex, but sounds like it all starts with truly understanding your target customer and crafting a product and messaging that plays back to core needs? 

Hatty Bell

Hatty Bell, Community Manager at

Would be great to get your insight @Tim Stokes @Farhad Khurshed @Sandy Moore @Tanya Williams 

Hatty Bell

Hatty Bell, Community Manager at

Thanks @Farhad Khurshed , great insight

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