How can I successfully market workshops to potential clients?
As a member of SavvySME for a short while, I am very impressed with the questions asked and in the quality of the answers. I have come across quite a few answers from some very talented people who were unknown to me, thanks!
This has inspired me to ask the following question:
Aside from LinkedIn, SEO, SMM, SEM does anyone have any other ways they use or know how to market workshops to potential clients?
You can buy advertising on 3rd party sites or 3rd party email lists to promote your event.
Depends what your budget is because most good email marketing opportunities can be costly.
Another thing you can do is promote the event on "event page" style websites, just search for them on Google.
Also if you have a pre existing memeber base on sites like EventBrite & Meetup.com you can market your events to the user base.
Plus you could even look at promoting the event offline to reach online.
Leo, you might try the old-fashioned face-to-face methods. Join a large, local business organisation or CofC and get to know the members. Attend business events in your area and seek out people who are positions of influence. Join a professional networking group such as BNI and again, establish connections. Cultivate relationships until you are in a position of trust.
The online media you mention are simply digital versions of pre-internet methods. With the great disadvantage of remaining impersonal. Meaning, just because a prospect shares a LinkedIn group with you, it doesn't give them a true sense of your worth. A clue yes, but is that enough to convince them to attend the seminar?
Leo... have you considered using webinars?
A couple of no-brainers. You can easily post an event on Facebook, personalise it and invite connections.
Also people see things through LI and Twitter, then if curious need to delve in and find out more information, so make sure you have a good website page explaining the benefits and location. Keyword rich of course, with obvious share buttons. (Please if you email it, also put the workshop location in your email -- it's a pet peeve when people don't do this).