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How do you come up with a great business name?

How do you get inspired to come up with an awesome business name that truly reflects your brand? What should be involved in the creative process?

Top voted answer
Tom Valcanis

Tom Valcanis, Copywriter at

I came up with a business name because I wanted it to be a reflection of what I do and my value proposition.

So I came up with the tagline first - "I Sell Words Because My Words Sell." I write copy because copy sells your product or service. (Which is nowhere near as catchy.)

I'm also a firm believer and practitioner that simple means more people understand your offering, leading to wider adoption or sales. So instead of taking an existing noun and making it an adverb (try it yourself - take any place, thing, or name and add "ly" to the end) which so many digital startups seem to these days, I just focused on that simplicity. What do I do? Who am I? What is my company?

I Sell Words.

My advice would be to think about your business and write at least a paragraph about your value proposition and goals. Whittle it down to an essential sentence. Then the words in the sentence can guide you to a suitable name.

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