What are the best press release and distribution sites in Australia?
I'm looking for places to submit our SavvySME press release to. Does anyone have any suggestions for free press release submission sites? It would also be great to get some tips on effective press release distribution in Australia.
Here's a list of press release submission services and distribution sites in Australia, which you may find useful as a starting point.
PRWire offers free distribution services to qualified users. They offer RSS functionality wherein users can have their own RSS feed based on subjects relevant to them. PRWire also offers SEO to their users to ensure high-ranking releases on search sites such as Google.
This site optimizes your releases to improve search engine results, as well as distribution to social media and journalists. They also offer to increase the buzz your business’ brands in sites such as LinkedIn, Facebook and Twitter. It is a free service which can be upgraded to paid accounts that offer more customization.
3. Free Press Release
As their name suggests, Free Press Release gives out press releases for free. All users have to do is sign up, create then submit their press release.
Get2Press is an online distribution channel for presentation of press releases to media. They have specialized media lists, which include contacts to more than 28,000 media in Australia, New Zealand, Singapore and 19 other countries in Asia-Pacific via Get2Press. Their media lists include e-mail addresses of key journalists as well as editorial offices of the media.
MediaNet is an AAP business that offers various types of services for businesses. Their Press Release Distribution offers the largest selection of e-mail and fax distribution lists available. Australia-Newswire Offers paid distribution through numerous mass media outlets that start from $99 - $999. Australia-Newswire also offers international distribution.
6. The Media Game
The Media Game is a website wherein journalists and producers can easily view new press releases and download all the files with just one click. A user can also include articles, audio and video files.
7. Touchpoint Marketing
Touchpoint Marketing consists of experienced and public relations professionals. They offer help on single press releases locally and nationally. The prices range from $800 - $1,200 locally to $1,500 - $2,200 nationally.
8. Express Press Release
Express Press Release’s network is one of Australia’s largest press release distribution networks online. They also have thousands of clients around the world. Users can avail of their free accounts that distribute press releases in a week. Press releases of aid accounts that range from $29 - $59 are distributed within 24 hours.
9. Get The Word Out
Get The Word Out delivers your press releases directly to journalists and newsrooms around Australia through the use of e-mail. Their network consists of 2,600 e-mail addresses as well as 67 specialist subject categories that users can comfortably choose from.
10. Source Bottle
In addition, you may want to try Source Bottle. It's not a press release submission site per se, but you might be able to find PR opportunities by going through the listings. Hope this helps.
I have worked in the PR industry for over 15 years and personally would avoid listing your media release on many of these wires (with the exception of Medianet), for a couple of reasons:
1. A lot of these sites are considered spam by Google and can actually negatively impact your SEO rating
2. Newsrooms are under-resourced (now more than ever), if you think journalists are glued to these wires looking for great content, you are mistaken. Most of these media releases posted on these sites aren't newsworthy (except to the person who has published them). You are going to get far better results by reaching out to journalists directly with a personalised pitch explaining what the story is and what's in it for their audience.
While it would be great to be able to simply post a media release on these wires and get a heap of top-notch media coverage - more work is required to get results.
If you are looking for media opportunities for your business, Sourcebottle is a great resource as is Qwoted and searching #journorequest on Twitter.
In addition to the great resources above, you can create a list of media to pitch to and pitch to a couple each day. Just make sure they are relevant and that your pitch is newsworthy :)
I am aware of 2 other platforms that I don’t currently see in the list.
Help A Reporter Out (HARO)