Lisa Ormenyessy
Lisa Ormenyessy, Business Coach and Marketing Specialist at Straight Talk Group

Customer acquisition

How are you building your subscriber database?

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2 Answers

Lauren June

Lauren June , Business Development Strategist at Lauren June

Oh I love questions about email marketing - This is the area I specialise and love.

It's not just about what landing page software you use (althought Leadpages & Instapage are great) structuring a landing page to convert the right people to subscribers are key. You don't want everyone and anyone signing up as they will soon unsubscribe and this can effect your spam rating.

Knowing who you clients are is important to know how to market to them and speak their language to of the upmost importance so they can resonate with your message.

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Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Lisa,

What we are using for several different ventures is Mail Chimp. They have a free tier which makes it really cost effective for building an email list. They also have a widgets that you can add to a regular website or a Wordpress site with minimal effort.

Another tool we have used is Google Forms. You can quickly create a form and post it your website or social media to gain feedback (and email addresses among other things). It has a few more steps than Mail Chimp but gives you more flexibility for capturing different types of information.

I would also suggest using social media to connect with interest users or perspective clients. Connecting with them on social media isn't going to create a database of users for you, but it will give you a great idea into who some of your more engaged connections are and you can leverage them to help you spread your message.

Lisa Ormenyessy

Lisa Ormenyessy , Business Coach and Marketing Specialist at Straight Talk Group

Thanks Jef, We pretty much have the IT side of it sorted (just looking for a good landing page program/plugin now - so any suggestions would be great), however ... read more
Thanks Jef, We pretty much have the IT side of it sorted (just looking for a good landing page program/plugin now - so any suggestions would be great), however I would like to hear of some successful campaigns people have run.
Jef Lippiatt

Jef Lippiatt , Owner at Startup Chucktown

Well the most common 3 I hear about are: A static one page website, A small Wordpress instance with a coming soon plugin (either countdown, email signup or both... read more
Well the most common 3 I hear about are: A static one page website, A small Wordpress instance with a coming soon plugin (either countdown, email signup or both) or LaunchRock (http://launchrock.co/). I haven't personally used LaunchRock to know how well it works. There are other services like LaunchRock, but I can't seem to recall them off the top of my mind.
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