What is the best way to market my home and office cleaning service?
My name is Michelo, I am new to running my own business and in need of a lot of help.
Can someone please advise me on 'What is the best way to market my home and office cleaning service?'
I have several ideas for you. First, with existing clients ask permission to take before and after pictures of the space. If you get permission you can post the pictures (leaving out the Address for client privacy) on your website as visual proof of your cleaning proficiency.
Another great idea is to get written feedback from happy clients. Once you get feedback you may need to ask permission before posting it on your website, but client testimonials are powerful for new potential clients to see.
Also consider getting your business on platforms where clients can rate your business and leave feedback can be helpful to potential future customers (e.g. Yelp, Google Maps, Angie's List, etc.).
You can try to drum up additional business by asking current clients for referrals and then give them a discount on their first cleaning after the referral has tried your service.
You should put up your contact information on community boards around the area you are targeting clients. Cafes and local shops sometimes provide this type of resource for free. I would even suggest making a tear off sheet with your phone number or website. You could make the tear sheet look like a broom with the tear off pieces being the broom bristles or you could make it look like a broom and the tear off pieces look like dirt so when a person tears one off it looks cleaner. The main idea is be creative and target customers in the area you are hoping to land clients.
Some great ideas on here already but also thought I'd throw PPC advertising into the mix. Using a platform like Google AdWords or BingAds (or both) can be a fairly cost-effective way to entice new customers as you only pay when somebody clicks on your ad and goes to your website. You can also get PPC campaigns up and running fairly quickly, so it can drive traffic to your website while you work on other things (like improving your website's SEO or creating flyers).
There are a few "cons" though. The AdWords interface can look a little scary to the uninitiated (although many PPC agencies offer low-cost management options to take care of everything for you). In addition, certain keywords, especially those related to cleaning services, can be expensive.
My advice would be to experiment with it for a month and if it works out too costly per sales enquiry, then kill it. This way, at the very least you'll end up with some great keyword data to help you with your SEO (and hopefully a few jobs!).
Some really great ideas posted above. Just one extra I'd like to throw in, I've seen cleaning companies do really well at BNI groups, which if you haven't heard of it before is a referral networking group and there are chapters all around Australia.
If you haven't been before, go along as a visitor and check out a few of your local chapters. They are an awesome way for business owners to build relationships and grow their business.
Good luck with it all. :-)
Michelo, How is it all going?
Our cleaner just left and it made me think of this post.
I rave about our cleaner and often send him referrals.
He WOW's us everytime by always suggesting we do something that needs doing - like the skirting boards or the windows - things we don't notice but our clients might. This builds trust.
The other thing he does is after cleaning the toilet he folds the toilet roll in a Vshape (like they do in the hotels) and put a stamp of a bee on it. Easy, but again just a little extra that no other cleaner has done.
Think of ways you can WOW your clients and the referrals will come in easily.